SOCIAL AND EXPERIENTIAL

Back in 2024, most people didn’t know where to start with AI. Ah, simpler times.

To bring awareness to Meta AI, we tapped into the power of fandom to show how Meta AI could turn everyday fans into Super Fans, from WNBA fever to Olympic obsession to college football season. We teamed up with celebrities, influencers, and micro-creators to make content that felt less like a tech demo and more like something you’d actually want to share. We kicked things off with an exclusive, headline-grabbing event at the height of WNBA fever, complete with interactive experiences and prompts in some unexpected places.

After WNBA season wrapped, we took on the Paris Summer Olympics and College Football, showing how Meta AI could turn any fan into a Super Fan. A short sampling of the many (many) pieces of content we made over the course of a full calendar year.

paige bueckers

We worked with Paige to show how Meta AI can help her become an Olympic Archer (if the whole basketball thing doesn’t pan out).

TIA MOWRY

We tapped Tia Mowry and her son to bring Olympic spirit to the kitchen, pitting two family members against each other in an international cooking competition.

ACTION BRONSON

We teamed up with the legendary @bambambaklava to show how Meta AI could turn rival team flavors into unexpected game day recipes.

Creators and Partners: Chance the Rapper, JuJu Watkins, Ashley Graham, Paige Bueckers, Tia Mowry, Nigel Xavier, Action Bronson

AGENCY: 19th and Park
CLIENT: Meta AI
ASSOCIATE CREATIVE DIRECTOR: Melissa Neborsky
DESIGNER: Alaia Pareja Manley Ellis
ACCOUNT LEAD: Jocelyn Langevine
PRODUCTION: Tahira White and Clenton Hollinger