WINNER: SHORTY SOCIAL GOOD AWARDS // BEST IN FINANCIAL SERVICES
The MeToo movement had women everywhere questioning accepted norms, including financial habits. For Visa, we knew there was an opportunity to break down outdated money taboos. We hired a research firm to dig deeper, and used our findings to generate stats and stories along the way. Our art direction purposefully embraced body positivity, LGBTQ+ and POC forward storylines, and the illustrator Sara Andreasson brought a fresh aesthetic to an established brand for a new era. Visa. Money is Changing.
We created an interactive pop-up at Bustle’s Rule Breakers Festival in Brooklyn, NY, designed to get women to talk about money (yes even at a music festival).
We used IG Stories tap-through storytelling technique to dive into some deeper topics.
