SOCIAL // EXPERIENTIAL // PRINTWomen feel comfortable talking about literally anything except money. We teamed up with Visa to figure out why it was such a taboo and challenge some seriously outdated financial norms, starting with original research that gave us interesting stats and stories to work with. We made sure the creative reflected a diverse group of women who don't always get the spotlight, and with the help of illustrator Sara Andreasson, we gave Visa a colorful new look that felt fresh and modern.
Winner, Shorty Social Good Awards, Best in Financial Services; Gold, Midas Awards, Illustration; Silver, Midas Awards, Social Media; Finalist, Shorty Social Good Awards, Gender Equality category
We created an interactive pop-up at Bustle’s Rule Breakers Festival in Brooklyn, NY, designed to get women to talk about money (yes even at a music festival).
We used IG Stories tap-through storytelling technique to dive into some deeper topics.
