Meta AI came to us with a challenge: how do you get everyday people to actually use AI when most don’t know where to start? Our answer was simple: Meet them where their passions already live. By tying Meta AI to cultural moments of fandom, we showed how anyone could turn regular enthusiasm into full-on Super Fan energy. We kicked things off with the WNBA, carried the momentum into the Olympics, and kept it rolling through college football season. We teamed up with celebrities, influencers, and micro-creators to spark authentic social content that reached over 60 million people and turned casual fans into diehards.
Creators and Partners: Chance the Rapper, JuJu Watkins, Ashley Graham, Paige Bueckers, Tia Mowry, Nigel Xavier, Action Bronson