Design-Led Art Director, Creative Director, and idea generator with 15+ years of experience turning sharp insights into big ideas for brands like Meta, Visa, Uber, and Tyson Foods. Equally at home dreaming up the next big campaign, building mood boards, designing comps, selling ideas to clients, or seeing them through production.

SuperBloom House | Group Creative Director | June 2025 - October 2026

  • Jimmy Dean: Led the creative for Jimmy Dean’s High Protein launch, helping give a legacy brand a new look for a new audience. Oversaw the creation of Stagecoach activation before taking the campaign nationwide across broadcast and social. Developed social assets for the campaign as well as the Stagecoach event. Partnered with strategy to develop and sell through creative concepts for FY27 campaigns and brand planning.

  • Hillshire Farm: Oversaw the development of 5 unique spots and social assets featuring different products and occasions. Helped build a generative AI workflow in partnership with the animation house. Created a unique look and feel for Hillshire Reserve to distinguish it from Hillshire Farm and developed 3 creative spots positioning lunch meat as a luxury item.

19th & Park | Group Creative Director | March 2024 - May 2025

  • Meta AI: Led creative direction and development of Super Fan, a year-long campaign for Meta AI that translated emerging AI capabilities into approachable consumer experiences and storytelling across digital, social, experiential and earned channels. Partnered across creative, strategy, production, talent and client teams to establish a cohesive creative vision and brand expression across the program. Directed collaborations with creators, athletes and celebrities including Action Bronson, Hilary Duff, Ashley Graham, JuJu Watkins, Chance the Rapper, Paige Bueckers, Brunch with Babs and Tia Mowry, adapting the creative system to distinct audiences and talent while maintaining consistency across the campaign. Super Fan exceeded key communications benchmarks, generating 210 earned media placements, 53 one-on-one interviews and 3.9M+ organic earned social reach.

  • HealthCare.gov: Conceptualized and led development and production of a large-scale integrated TV, social, digital and OOH campaign for HealthCare.gov, translating a complex consumer product into clear, culturally relevant communications designed to encourage enrollment among Black/African American audiences.

Decoded Advertising (now part of Monks) | Creative Director | January 2018 - June 2023

  • Uber One: Supervised a team of 8 creatives through conception, development, and production of over 40 unique video assets for the Uber One 2023 Super Bowl campaign, a social-first collection of spots utilizing dozens of celebrity musicians (Diddy, Kelis, Spin Doctors et al) re-recording their classic hits with a twist. Campaign elements were platform-specific for TikTok, Facebook, Instagram, Stories, and Snapchat.

  • Visa: Developed the multi-year campaign for Visa targeting Millennial Women, “Money is Changing,” which challenged the financial transparency status quo. Designed interactive fabrications for experiential events at the Bustle Rule Breakers concert. Collaborated with research firm LRW on questionnaires and synthesized the study into a published white paper on Millennials and finances, which became the backbone of our social content. Optimized and iterated the campaign in its second year to develop a new Vis ID tying closer to the master brand guidelines and LTF.

  • Additional Clients: GorillaRx, Mrs. Meyer’s, Bug Botanist, T-Mobile, Penn State University

MRY | Associate Creative Director | September 2011 - August 2017

  • Visa: Created #GoInSix, a multi-year brand-level campaign for Visa, which told stories in the form of short, snackable content on Facebook, Instagram, Twitter and Vine. #GoInSix delivered 330MM earned impressions and 10x engagements per post than industry standards.

  • Aflac: Developed digital spots for Aflac that explain what the heck Aflac actually is, using metaphors people actually understand (not a duck to be found).

  • Women’s Rogaine: Oversaw the design and development of a beauty industry-inspired website and mobile app for Women's Rogaine, reducing the stigma of women's hair loss

  • Additional Clients: e.l.f. cosmetics, Listerine, Band-Aid, Neutrogena, Coca-Cola, Dasani

Freelance | Sr. Art Director | July 2009 - July 2011
Agencies: Various including Euro/Havas, Digitas, Ogilvy
Clients: Suave, Dupont, BP, Ritz Crackerfuls, Triscuit, Samsung, Food Network

Senior Art Director, MRM Worldwide // New York // May 2007 - September 2009
Clients: MasterCard, Bertolli, Kohl’s, Betty Crocker, Intel, Nikon

The whole kit and caboodle here.

Downloadable Resume PDF here.

Email: leahmcbutler@gmail.com
Phone: 804-519-4009