We repositioned and redesigned the Women's Rogaine website to feel like a beauty brand rather than a medicine, including hair tutorials, myth-busting, and a community-centric app.
The Challenge:
We were tasked with launching Neutrogena's newest product, Hydro Boost – a hydrating water gel – for Oscars night of 2015.
The Solution:
Tying beauty and water together, we developed a visual language with watercolor artwork. Using the talents of influencer and watercolor artist Dallas Shaw, we created original, live-painted pieces for a relevant and real-time social conversation.
Beautiful watercolor painting and flawless skin share a common element: hydration.
Cameras keep flashing. Skin keeps glowing. #BehindTheGlow #Oscars
Hair. Wardrobe. Makeup. But the staple of every Red Carpet look? A glow that won't quit. #BehindTheGlow #Oscars
Which glows brighter: a statement necklace or hydrated skin? #BehindTheGlow #Oscars
#BehindTheGlow #Oscars
There's an easier way to get that hydrated look. #BehindTheGlow #Oscars #HydroBoost
Timelapse video of Dallas Shaw creating real-time illustrations for Neutrogena's Hydro Boost on Oscars night.
